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Question:

___ is the input to the scoping and prioritizing stage of CRM implementation.
  1. Scope statement
  2. Requirements list
  3. Design document
  4. Business plans






Q2. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

  1. direct marketing channel
  2. indirect marketing channel
  3. forward channel
  4. fashion channel
Correct Answer

Q3. _____ refers to the ability to perform the promised service dependably and accurately.

  1. Tangibles
  2. Responsiveness
  3. Empathy
  4. Reliability
  5. Assurance
Correct Answer

Q4. The difference between transactional selling and relationship selling is

  1. In transaction, selling buyers must pay cash
  2. In relationship selling, buyers and sellers must be related
  3. In transaction selling, sellers provide greater service
  4. In relationship selling, sellers work to provide value to their customers
  5. In transaction selling, the transaction is the beginning of a relationship
Correct Answer

Q5. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

  1. direct marketing channel
  2. indirect marketing channel
  3. horizontal channel
  4. synthetic channel
Correct Answer

Q6. The ___ of CRM deals with communication between companies and their customers.

  1. Automation feature
  2. Analytical feature
  3. Operational feature
  4. Collaborative feature
Correct Answer

Q7. Which of the following businesses would be characterized as a pure service

  1. Insurance
  2. Farming
  3. Mining
  4. There is no such thing as a pure service
Correct Answer

Q8. A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user.

  1. retailer
  2. wholesaler
  3. distribution channel
  4. middleman
Correct Answer

Q9. What is the full form of VMS?

  1. Velocity moving system
  2. Vertical marketing system
  3. Vertical moving system
  4. Very moveable system
Correct Answer

Q10. Which one of the following is not a necessary condition to be met during the process of exchange?

  1. Each party is capable of communicating
  2. Each party has to arrange its own logistics system
  3. Each party has the ability and desire to indulge in exchange
  4. Each party has something that is of some value to the other party
Correct Answer










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